Electronic goods prices are a joke in Europe

One of the things that make me laugh are the prices of electronic goods and software in Europe. Let's take for example an NVIDIA 9800 GTX which lists a Manufacturer's Suggested Retail Price (MSRP) of about 349 dollars in the USA. The very same video card in Europe lists an MSRP for about 369 Euros. Ok that equates to 569 US dollars. Isn't it about time that the E.U. decided to investigate price gouging in Europe by some of the major companies?